Finance That Moves You Forward

Fast, Flexible Finance - tailored around you.

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Car Loans Tru Asset Finance

Car Loans

At Tru Asset Finance we can help get you on the road quickly with a Car Loan
Equipment Finance Tru Asset Finance

Equipment Finance

Purchase a new vehicle, plant or machinery with Equipment Finance
Motorcycle Finance Tru Asset Finance

Motorcycle Finance

Ride now and pay later with flexible motorcycle finance solutions

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Our Services

Asset Finance TRU Asset Finance

Asset Finance

Purchase a new vehicle, plant or machinery with an Asset Finance solution tailored to your needs.
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Boat Loans TRU Asset Finance

Boat Loans

Navigate Your Dreams with Expert Boat Loans - From Family Bowriders to Luxury Yachts, We'll Help You Set Sail
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Car Loan Refinancing TRU Asset Finance

Car Loan Refinance

Looking for a better deal on your car loan? Refinancing could help you reduce car repayments and save money
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Car Loans TRU Asset Finance

Car Loans

Ready to step into that dream car? At TRU Asset Finance we can help get you on the road quickly with a Car Loan
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Cashflow Solutions TRU Asset Finance

Cashflow Solutions

Keep your business moving forward with flexible cashflow solutions designed for Australian tradies and small business owners who need funding fast.
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Equipment Finance TRU Asset Finance

Equipment Finance

Purchase a new vehicle, plant or machinery with Equipment Finance organised by a Finance Broker at TRU Asset Finance
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Maritime Loans TRU Asset Finance

Maritime Loans

Unlock your maritime business potential with flexible Maritime Loans from TRU Asset Finance.
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Motorcycle Loans TRU Asset Finance

Motorcycle Finance

Ride now and pay later with flexible motorcycle finance solutions tailored to your budget and lifestyle goals.
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Plant & Machinery TRU Asset Finance

Plant & Machinery Finance

Power your business growth with flexible plant and machinery finance solutions tailored for Australian small businesses and tradies.
Find out more about Plant & Machinery Finance
Commercial Car Loans TRU Asset Finance

Commercial Car Finance

Get the right wheels for your business with vehicle finance solutions designed for Australian tradies and small business owners.
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Not sure where to start?

Book a chat with a Finance Broker at TRU Asset Finance and we can help point you in the right direction.

About Tru Asset Finance

About TRU Asset Finance

TRU Asset Finance is an Australia-wide finance broker, based in Melbourne, helping tradies, business owners, and everyday Australians access the right funding to move forward. We understand the real-world pressures of managing cash flow, upgrading equipment, or simply getting into the right vehicle without overpaying.

While we specialise in supporting tradies and small businesses with vehicles, equipment, and commercial finance, we also assist individuals with car loans, motorbike finance, personal loans, and more. Whether it’s for work or personal use, our focus is the same — structuring finance that makes sense for your situation, not the lender’s.

What sets us apart is our straightforward approach. No confusing jargon, no runaround — just clear advice and tailored solutions. We take the time to understand your goals, then compare options across a wide panel of lenders to find the right fit, not just the quickest approval.

Because we’re not tied to any one bank, we work for you. That means negotiating competitive rates, structuring repayments around your cash flow, and handling the entire process from start to finish. You deal with one person, and we take care of the rest.

Over the years, Steve and the team behind TRU Asset Finance have helped thousands of Australians secure funding for everything from utes, vans and heavy equipment through to everyday vehicles and personal lending needs. Whether you’re growing a business or making your next move, TRU Asset Finance is here to make the process simple, fast, and done right.

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Frequently Asked Questions

What types of equipment can I finance through TRU Asset Finance?

We can help you finance almost any type of vehicle or asset for your business or personal needs. This includes cars, SUVs, utes, trucks, vans, trailers, motorbikes, boats, caravans, machinery, tools, computers, technology, office equipment, and specialised trade equipment.

Whether you're a plumber needing a new work vehicle, a builder requiring excavation equipment, an electrician wanting to upgrade your tools, or a cafe owner looking for commercial kitchen equipment, we can help arrange suitable finance. We also help everyday Australians finance family cars, prestige vehicles, electric cars, caravans, and boats.

Whatever you're looking to purchase, if it's important to your business or your lifestyle, we'll work to find a lending solution that fits your situation and supports your goals.

Do I need to provide a deposit when financing equipment?

Deposit requirements vary depending on several factors, including the type of equipment, the amount you're borrowing, and your financial position. Some lenders may require a deposit, while others might offer options with little to no deposit required. For business applicants, deposits are usually required for directors who are not asset backed (property owners). For personal applicants, deposit requirements will depend on factors such as your credit profile and the type of equipment being financed.

When we assess your situation, we'll discuss what deposit options are available to you. A larger deposit can sometimes improve your borrowing position, but we understand that preserving cash flow is often important for growing businesses, and that personal budgets can be equally important for individual applicants. We'll work to find a solution that balances the lending requirements with your financial needs and doesn't put unnecessary pressure on your working capital or personal finances.

What's the difference between a secured and unsecured personal loan?

A secured loan is backed by an asset, most commonly a car or other vehicle, which gives lenders more confidence and typically results in lower interest rates. An unsecured personal loan has no asset attached, which means less risk for you if things get tight, but rates are generally higher to reflect the increased risk to the lender. When we talk through your situation, we'll help you understand which option suits your needs, budget, and the purpose of the loan.

What documents do I need to apply for business finance?

Typical documentation includes recent business financial statements or tax returns, bank statements showing your business cash flow, personal identification such as a driver's licence, and details about the equipment or vehicle you want to finance. If you're a newer business, we might need additional information about your business structure and trading history. Many business applicants might qualify for a low doc loan, with these we typically just need ID, a signed privacy form and a summary of directors asset and liabilities.

Don't worry if you're not sure what you need - we'll provide you with a specific checklist based on your situation. We understand that gathering paperwork can feel overwhelming when you're busy, so we'll guide you through what's required and why. Having the right documents ready helps us present your application in the most favourable light to lenders and speeds up the approval process.

Can I refinance existing equipment or vehicle loans?

Absolutely. Refinancing can be a smart move for many businesses, particularly if your circumstances have changed since you first took out finance. You might refinance to access better terms, reduce your regular repayments, consolidate multiple loans into one payment, or free up cash flow for other business needs.

We can review your existing finance arrangements and help you understand whether refinancing makes sense for your business. We'll look at any exit costs from your current arrangement, compare them against potential benefits, and give you an honest assessment. Sometimes refinancing is worthwhile, and sometimes you're already in a good position. Either way, we'll provide you with clear information so you can make an informed decision about your business finances.

Why should I use a finance broker instead of going directly to my bank?

While you can certainly approach lenders directly, a broker gives you access to multiple lenders and finance products from one point of contact. Your bank only offers their own products, which might not be the most suitable match for your needs. We work with dozens of lenders, including banks, specialist car financiers, and alternative lenders.

This means we can compare options and find solutions that match your specific situation. We also understand how different lenders assess applications and can position your application accordingly. For busy Australians, we save you the time of researching options, completing multiple applications, and dealing with different lenders.

We also take your credit score seriously. Before submitting any application, we carry out a careful assessment of your situation to make sure we only apply with lenders we're confident will approve you. Every credit application has the potential to leave a mark on your credit file, so we take the time upfront to match you with the right lender from the start, protecting your credit score and giving your application the best possible chance of success.

We work for you throughout the entire process, providing advice and support until your finance is settled and beyond.

How long does the finance application process take?

The timeframe varies depending on your individual circumstances and the type of finance you're seeking. For straightforward applications with all documentation ready, we can often get conditional approval within 24 to 48 hours. More complex situations might take a few days longer.

Once approved, settlement can happen quite quickly, sometimes within 24-48 hrs. The key to a smooth process is having your paperwork organised from the start. We'll give you a clear list of what's needed, and we're always available to answer questions along the way. Our job is to keep things moving forward so you can get the equipment you need and get back to running your business.

Can I get a car loan if I'm buying privately rather than from a dealer?


Yes, private sale car loans are available and quite common. The process is slightly different to buying through a dealer - the lender will typically want to verify the vehicle's details, confirm it's free of existing finance, and may have requirements around the age or condition of the car. We handle all of that for you and can often have funds ready to go so you can move quickly when you find the right car.

Can I get finance if I have a less-than-perfect credit history?

Yes, having some credit challenges in your past doesn't automatically mean you can't access finance. While your credit history is one factor lenders consider, it's not the only one. Lenders also look at your current business performance, cash flow, time in business, and the strength of your overall application.

As brokers, we work with a wide range of lenders who have different lending criteria and risk appetites. Some lenders specialise in supporting businesses that might not fit the standard lending box. We'll have an honest conversation with you about your situation, explain what options might be available, and help you understand what lenders will be looking at when they assess your application.

What does a finance broker do?

A finance broker acts as a middleman between you and potential lenders. Rather than approaching banks or finance companies yourself, we do the legwork on your behalf. We assess your business needs, understand what you're trying to achieve, and then match you with suitable lending options from our panel of lenders.

This saves you time and helps you avoid the frustration of multiple applications. We handle the paperwork, communicate with lenders, and guide you through the approval process. For tradies and small business owners who are busy running their operations, having someone in your corner who understands finance can make a real difference to your business growth plans.

What's the difference between a chattel mortgage and a lease?

A chattel mortgage is a loan where you own the equipment from day one, and the lender holds a mortgage over it as security. You make regular repayments, and once the loan is paid off, you own the equipment outright with no further obligations. This option often works well for businesses wanting to claim depreciation and maximise tax benefits.

A lease, on the other hand, means you're essentially renting the equipment for an agreed period. At the end of the lease, you typically have options to purchase the equipment, upgrade to newer equipment, or return it. Each structure has different tax and accounting implications for your business. We'll explain how each option works in your specific situation and help you choose the structure that aligns with your business strategy and tax position.

Will applying for finance affect my credit score?

When we submit a formal application to a lender, they will conduct a credit check, which is recorded on your credit file. However, before we get to that stage, we can have preliminary discussions with lenders and assess your situation without impacting your credit score.

This is one advantage of working with a broker - we can guide you towards lenders who are most likely to approve your application before any formal submission happens. We aim to avoid situations where multiple applications are declined, as this can affect your credit file. We'll be upfront about when credit checks will occur and work strategically to present your application in the most appropriate places, protecting your credit position while pursuing the finance you need.

Ready to speak to an expert?

Book a chat with a Finance Broker at TRU Asset Finance today.